shift 

When it comes to toys, most of the waste comes from what is used to secure the toy and keep it from being damaged or stolen. This project aims to have a sustainable design while still allowing it to stand out on a shelf.

Shift is a redesign of the packaging for action figures, specifically for Transformers. The packaging is meant to be modular on the shelf, with each box playing off of the graphics of the one next to it. The shape also allows it to be stacked more efficiently.