eBay

As a visual designer at eBay for the past 3 years, I’ve worked on many projects that make you think about more than strictly design . I’ve had the pleasure of working cross-functionally with different teams that have required me to flex other creative muscles—whether it’s building a landing page or storyboarding a video. As a retail marketplace, eBay tends to personalize its messaging towards the ideal consumer for the campaigns they make. The idea is to grab your attention and get you to buy from us. That’s where it gets a bit tricky… how can they do that without sounding like the rest of the world asking for your dollars? They do that by creating work that is adheres to their five brand pillars—real, spirited, smart, and dependable. Most of the work I’ve done has been well-received because it’s put such an emphasis on appearing genuine and true to the people I’m designing for.

Here are a few examples of campaigns that do just that:

There’s an emphasis on being real—one of eBay’s five brand pillars—and it invites the audience to engage with our platform in a natural, friendly, human way. Each one of these campaigns has a specific voice and tone, with imagery and copy that speaks to the consumer in a way that lets them know that we know what we’re talking about.

I also had the opportunity to help concept and execute homepage takeovers—reskinning the entire eBay homepage for a popular retail moment—something that had been unheard of in the past due to product limitations. These campaigns were some of the highest tier creative, with every aspect on the homepage catering to a specific audience on the site and spreading awareness about popular cultural moments. The examples shown above were for Gaming, Star Wars, and Sports, respectively. These campaigns challenge you to think about the homepage holistically, making you think about how each asset flows into the next with not only visual cohesion, but language and tone.

Lastly, one of my contributions as a part of eBay is the animated doodle. Prior to exploration, the doodle (typically a 30px tall static image that can be seen at the top of every page while browsing through the site) was a static placement that only utilized text as messaging. With very limited file size restrictions and real estate, I was able to create one of the first animated doodles, which raised impressions up more than double what the static placement typically received. This was monumental in allowing our team to innovate this space with eye-catching messaging and visuals never before seen on eBay’s homepage.