berkeley city branding
In this group project, our task was to brand a city in the area. In order to accurately brand a city, you have to take a look at what attributes make that city unique—culture, landscape, cuisine, and people. Berkeley is full of vibrancy and a very unique culture, but that didn't take away from the prestigious and professional feeling you get when you hear people talk about it. That is what we tried to capture with this branding. Using unique patterns and a simple yet professional color scheme, we created everything from uniforms to signage in order to portray Berkeley in all of it's glory.