nudge

nudge

Application

Nudge is intended to be that little push you need to get yourself going. When you're feeling unmotivated, it'll allow your friends to give you a little "nudge" to remind you that you're not in it alone. It can help you keep on track and remind you when to pick up your slack, using your friends as motivation. 

Process

The aim of this project was to create an application instill a particular emotion in the user—in this case motivation. One of the best ways people become and stay motivated is through others. Through our  group's research, we found that motivation is significantly higher when in the company of other people. Around the right people, you will have the urge to prove yourself as well as a better likelihood of staying on track with whatever you're trying to do. 

Competition has also been a factor in getting others to do things, so we utilized the idea of appropriate competition—friendly competition that emphasizes improvement instead of winning. Using the right language was also critical; we didn't want to sound condescending or annoying. User research and testing showed us that we needed to give users a sense of companionship as well as keep them engaged. We did this by creating a very social app, allowing people to link up with common friends or interests in order to do things they wanted to do.